By the end of 1915, with the women’s right to vote imminent, the conversation quickly turned to women representing women in public office. The Calgary Herald mused over what voters might call a “feminine member of next year’s council?”. Suggestions included ‘aldermanette’, ‘aldermaness’, and ‘alderlady’. Questions arose about whether the aldermen would be permitted to smoke their cigars in council chambers with a woman present. Gale, however, wasn’t fussed about the differences – while she was interested in ascertaining “the opinion of the public with reference to women being on the city council”, she clearly stated that, should she run for council, “she would not expect any special courtesies, as she recognized that when women entered public life they must submit to criticism the same as men”.
Given her public activities and growing recognition, Gale was a natural choice as people debated which Calgary woman could provide best representation on city council. However, Gale’s candidacy and eventual legacy as Calgary’s first female alderman was not guaranteed. She was clearly reluctant to run. In May 1917, Gale was featured in a Herald article that noted “prominent public-spirited women believe women should have more training before they go to the Legislature”. The article noted that “there are not a few, but large number of bright, intelligent women in the city and to them the citizens are indebted for having used their brain, time and energy for the better laws regarding the women and children of this province”. However, the general consensus of the prominent women interviewed was thus: while women “appreciate the franchise … there is too much yet for the women to learn before they step right out into politics”.
Gale was one of several prominent women quoted in the article in her capacity as President of the Women Ratepayers Association and honorary president of the Consumers League. Cited as “Mrs. W.J. Gale”, she stated:
“I have no vision of the women on the floor of the legislature, nor in the council chamber … I think that the women by the exercise of the franchise will use it to place men in the legislature who will represent the ideals of the women better in the future than they have in the past. We want men who will embody our ideals in good government, and by good government I mean the looking after the weak as well as the strong”.
Heedless of her opinion, Annie was endorsed as a candidate for Council by the Federated Ratepayers’ Association in October 1917 – her nomination was backed by influential figures in Calgary of the day, including Richard Bedford Bennett, Alice Jamieson, and Bob Edwards. The Herald reported that the endorsement was “a proposition Mrs. Gale objected to, but finally consented to give the matter consideration”.
Gale's initial stance regarding running for office might be surprising given that, before the end of the year, she would become the first elected female alderman in the British Empire. Perhaps Gale did truly believe women were qualified for and deserved a place in civic politics, but was attempting to play a kind of quiet game in order to get elected – leaning on the general public notion at the time that "she was not popularly perceived as a rampant feminist or noisome reformer”. Once elected, she drove the things she cared about hard, earning her a reputation as “one of the City’s most outspoken and fearless reformers”. Her re-election in successive civic elections pointed to her enduring popularity.
The First Campaign
Gale was fiercely non-partisan as she entered the world of politics and determined to “keep independent of party politics”. She believed that “as long as [women] were independent of a party they would remain a power to be considered”. Later she reiterated this conviction, stating in 1919:
“I belong to no party and feel that women should be independent of all party ties and party politics. We should be freelancers steering our course by the righteousness and justice of the causes before us. Be perfectly disinterested in our work and we should then be of untold benefit in raising the tone of public service which is generally considered to be badly in need of such elevation”.
Gale’s campaign was noted as “marked more by reasonableness and humour than by feminist politics”. Her humour came through in the disarming way she answered questions during public city campaign meetings. When asked why she thought women could run affairs more economically than men, she began to enumerate some of the things they would not do, remarking that “women did not talk so much”. Gale later explained that “in England the women workers were more careful about the little things in their work, as for instance, not wasting nearly so much oil as the men in oiling machinery… she thought women should earn the same pay for their work as men”.
Coverage of her campaign was not without sexism – some discreet, some blatant. On December 8, 1917 Bob Edwards, editor of the Eye Opener (a newspaper irregularly published between 1904-1922 whose contents were often challenged as libelous) published an image of Gale in the December 8, 1917 edition of his paper with the quote:
“Now cast your lamps over this cut and tell us if you can possibly resist voting for the original, who is the only woman running for the Calgary City Council. Mrs. Gale has for several years been active in many public movements of a useful nature and enjoys the distinction of having been the president of the first woman ratepayers’ association formed in this city. This lady has all the mental and businesslike qualifications required for a seat on Calgary’s council board. Her husband is Mr. W. J. Gale, the well-known civil engineer.”
Election Day
1917 was a difficult year to have an inspiring breakthrough election – poverty, unemployment, and inflation of prices created high stress scenarios on the Calgary public already dealing with the incessant demands of World War I.
Along with being the first and only woman candidate on the ballot, Gale had another hurdle she had to surmount. For the 1917 election Calgary opted to move from block voting, a non-proportional voting system, to a single transferrable vote system (preferential balloting) designed to better approach proportional representation. This was a more complicated voting system, made clear by the number of spoiled ballots counted on election day. The Herald noted that “the other reason for delay was that the clerks were sadly puzzled themselves in may instances in counting the vote, and it was long after midnight when the last of the ballot boxes was brought in”.